Characteristics of the SunSmart program with reference to health education and health promotion concepts

Abstract

The SunSmart prevention campaign is ain initiative which was launched in the 1980s to promote awareness of skin cancers and the dangers of exposure to ultraviolet light. The Sunsmart program reflects the concept of health promotion and aims to improve health education by using a combination of behavioural, community-based, policy-based and environmental-based methods. This article examines the SunSmart initiative, its strengths and weaknesses and makes suggestions for future modifications.