What type of organisation is best to lead regional tourism?: Beyond the dogma off the market model of regional tourism governance
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Author(s)
Valente, Flávio
Dredge, Dianne
Lohmann, Gui
Griffith University Author(s)
Year published
2014
Metadata
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This paper examines conventional wisdom about the superiority of the neoliberal market-led approach in leading regional tourism development. The rise and rise of neoliberal market management philosophies over the last 30 years has contributed to an incontrovertible 'truth' that regional tourism organisations (RTOs) established and led by business actors are best placed to lead regional tourism development. Despite this dogma, little evidence has surfaced to support the notion that market-led organisations offer a superior model of regional tourism governance. This paper examines the capacity of two different regional tourism ...
View more >This paper examines conventional wisdom about the superiority of the neoliberal market-led approach in leading regional tourism development. The rise and rise of neoliberal market management philosophies over the last 30 years has contributed to an incontrovertible 'truth' that regional tourism organisations (RTOs) established and led by business actors are best placed to lead regional tourism development. Despite this dogma, little evidence has surfaced to support the notion that market-led organisations offer a superior model of regional tourism governance. This paper examines the capacity of two different regional tourism organisations in Brazil, a market-led RTO and a government-led RTO, operating in the same geographical space to lead regional tourism development. Focusing on the capacity of each organisation to lead, the findings reveal that the capacity to lead requires more nuanced attention, and that both types of RTOs have an important, and potentially complementary, roles to play in leading regional tourism.
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View more >This paper examines conventional wisdom about the superiority of the neoliberal market-led approach in leading regional tourism development. The rise and rise of neoliberal market management philosophies over the last 30 years has contributed to an incontrovertible 'truth' that regional tourism organisations (RTOs) established and led by business actors are best placed to lead regional tourism development. Despite this dogma, little evidence has surfaced to support the notion that market-led organisations offer a superior model of regional tourism governance. This paper examines the capacity of two different regional tourism organisations in Brazil, a market-led RTO and a government-led RTO, operating in the same geographical space to lead regional tourism development. Focusing on the capacity of each organisation to lead, the findings reveal that the capacity to lead requires more nuanced attention, and that both types of RTOs have an important, and potentially complementary, roles to play in leading regional tourism.
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Conference Title
CAUTHE 2014 – 24th CAUTHE conference: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity
Publisher URI
Http://cauthe.org/conference-2014/
Copyright Statement
© 2014 CAUTHE. This is the pre-peer reviewed version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
Subject
Tourism not elsewhere classified