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dc.contributor.convenorThe University of Queensland
dc.contributor.authorValente, Flávio
dc.contributor.authorDredge, Dianne
dc.contributor.authorLohmann, Gui
dc.contributor.editorCouncil of Australian University Hospitality and Tourism Education
dc.date.accessioned2017-05-03T15:26:08Z
dc.date.available2017-05-03T15:26:08Z
dc.date.issued2014
dc.identifier.refurihttp://cauthe.org/conference-2014/
dc.identifier.urihttp://hdl.handle.net/10072/69121
dc.description.abstractThis paper examines conventional wisdom about the superiority of the neoliberal market-led approach in leading regional tourism development. The rise and rise of neoliberal market management philosophies over the last 30 years has contributed to an incontrovertible 'truth' that regional tourism organisations (RTOs) established and led by business actors are best placed to lead regional tourism development. Despite this dogma, little evidence has surfaced to support the notion that market-led organisations offer a superior model of regional tourism governance. This paper examines the capacity of two different regional tourism organisations in Brazil, a market-led RTO and a government-led RTO, operating in the same geographical space to lead regional tourism development. Focusing on the capacity of each organisation to lead, the findings reveal that the capacity to lead requires more nuanced attention, and that both types of RTOs have an important, and potentially complementary, roles to play in leading regional tourism.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent218601 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.publisherCouncil of Australian University Hospitality and Tourism Education
dc.publisher.placeAustralia
dc.publisher.uriHttp://cauthe.org/conference-2014/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameCAUTHE 2014
dc.relation.ispartofconferencetitleCAUTHE 2014 – 24th CAUTHE conference: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity
dc.relation.ispartofdatefrom2014-02-10
dc.relation.ispartofdateto2014-02-13
dc.relation.ispartoflocationBrisbane, Australia
dc.rights.retentionY
dc.subject.fieldofresearchTourism not elsewhere classified
dc.subject.fieldofresearchcode150699
dc.titleWhat type of organisation is best to lead regional tourism?: Beyond the dogma off the market model of regional tourism governance
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.rights.copyright© 2014 CAUTHE. This is the pre-peer reviewed version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
gro.hasfulltextFull Text
gro.griffith.authorLohmann, Gui M.


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    Contains papers delivered by Griffith authors at national and international conferences.

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