National Culture as an Influence on Perceptions of Employer Attractiveness

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Author(s)
Alshathry, Sultan
O'Donohue, Wayne
Wickham, Mark
Fishwick, Simon
Griffith University Author(s)
Year published
2014
Metadata
Show full item recordAbstract
In competitive market for skilled employees, it has become increasingly important for organizations to implement strategies that establish and maintain a brand as an 'employer of choice'. This study aims to investigate how national cultural context influences perceptions of potential employees about employer attractiveness. The study findings demonstrate how the Saudi national cultural context influences the perceptions of potential Saudi employees, and contributes to the literature in two ways: firstly, by demonstrating the need to extend the employer attractiveness framework developed by Berthon, Ewing and Hah (2005) to ...
View more >In competitive market for skilled employees, it has become increasingly important for organizations to implement strategies that establish and maintain a brand as an 'employer of choice'. This study aims to investigate how national cultural context influences perceptions of potential employees about employer attractiveness. The study findings demonstrate how the Saudi national cultural context influences the perceptions of potential Saudi employees, and contributes to the literature in two ways: firstly, by demonstrating the need to extend the employer attractiveness framework developed by Berthon, Ewing and Hah (2005) to include dimensions relevant to national cultural context; and secondly, by highlighting the need to give consideration when measuring employer attractiveness to the relative level of importance of each aspect of employer attractiveness in the light of any specific national cultural context.
View less >
View more >In competitive market for skilled employees, it has become increasingly important for organizations to implement strategies that establish and maintain a brand as an 'employer of choice'. This study aims to investigate how national cultural context influences perceptions of potential employees about employer attractiveness. The study findings demonstrate how the Saudi national cultural context influences the perceptions of potential Saudi employees, and contributes to the literature in two ways: firstly, by demonstrating the need to extend the employer attractiveness framework developed by Berthon, Ewing and Hah (2005) to include dimensions relevant to national cultural context; and secondly, by highlighting the need to give consideration when measuring employer attractiveness to the relative level of importance of each aspect of employer attractiveness in the light of any specific national cultural context.
View less >
Journal Title
Academy of Taiwan Business Management Review
Volume
10
Issue
1
Publisher URI
Copyright Statement
© 2014 Academy of Taiwan Business Management Review. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Subject
Human Resources Management