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  • Current and potential methods for measuring emotion in tourism experiences: a review

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    102800_1.pdf (360.6Kb)
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    Accepted Manuscript (AM)
    Author(s)
    Li, Shanshi
    Scott, Noel
    Walters, Gabby
    Griffith University Author(s)
    Scott, Noel
    Year published
    2014
    Metadata
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    Abstract
    This study provides an assessment of methods used in existing tourism research to measure emotion and discusses the potential for use of psychophysiological methods such as electro-dermal analysis, facial muscle activity, heart rate response, eye-tracking system and vascular measures. Psychophysiological measurement techniques have been reported in the marketing, advertising and media literature; however, to the best knowledge of the authors, no studies are reported in the tourism literature. Instead, studies of emotion in the tourism literature invariably employ self-report questionnaire methods which capture only tourists' ...
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    This study provides an assessment of methods used in existing tourism research to measure emotion and discusses the potential for use of psychophysiological methods such as electro-dermal analysis, facial muscle activity, heart rate response, eye-tracking system and vascular measures. Psychophysiological measurement techniques have been reported in the marketing, advertising and media literature; however, to the best knowledge of the authors, no studies are reported in the tourism literature. Instead, studies of emotion in the tourism literature invariably employ self-report questionnaire methods which capture only tourists' high-order emotions and are subject to a variety of forms of bias. Unconscious emotional responses that can provide unbiased portrayal of individuals' initial emotional reactions when exposed to a stimulus have been largely ignored. The paper concludes that studies combining both self-report and psychophysiological measures are needed and areas for future research are discussed.
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    Journal Title
    Current Issues in Tourism
    DOI
    https://doi.org/10.1080/13683500.2014.975679
    Copyright Statement
    © 2014 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Current Issues in Tourism on 05 Nov 2014, available online: http://www.tandfonline.com/doi/full/10.1080/13683500.2014.975679
    Subject
    Marketing
    Tourism
    Tourist behaviour and visitor experience
    Publication URI
    http://hdl.handle.net/10072/69999
    Collection
    • Journal articles

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