A Comparative Study of Market Entry Strategies in Sports Leagues: Two Australian Examples

Author(s)
Forster, John
Pope, Nigel
Griffith University Author(s)
Year published
2002
Metadata
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Journal Title
International Journal of Sports Marketing and Sponsorship
Volume
4
Issue
1
Subject
Medical and Health Sciences
Commerce, Management, Tourism and Services
Studies in Human Society
Publication URI
Collection