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The use of banner advertisements with pull-down menus: A copy testing approach

dc.contributor.authorBrown, Mark
dc.contributor.editorJohn D. Leckenby, Hairong Li
dc.date.accessioned2017-05-03T14:29:04Z
dc.date.available2017-05-03T14:29:04Z
dc.date.issued2002
dc.date.modified2007-03-14T21:39:37Z
dc.identifier.issn15252019
dc.identifier.urihttp://hdl.handle.net/10072/7038
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherDepartments of Advertising at Michigan State University and The University of Texas at Austin
dc.publisher.placeUnited States
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto14
dc.relation.ispartofissue2
dc.relation.ispartofjournalJournal of Interactive Advertising
dc.relation.ispartofvolume2
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1505
dc.titleThe use of banner advertisements with pull-down menus: A copy testing approach
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2002
gro.hasfulltextNo Full Text
gro.griffith.authorBrown, Mark


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