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  • The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance.

    Author(s)
    Julian, Craig
    O'Cass, Aron
    Griffith University Author(s)
    O'Cass, Aron
    Julian, Craig C.
    Year published
    2002
    Metadata
    Show full item record
    Journal Title
    Asia Pacific Journal of Marketing and Logistics
    Volume
    14
    Issue
    1
    Subject
    Marketing
    Tourism
    Transportation and Freight Services
    Publication URI
    http://hdl.handle.net/10072/7084
    Collection
    • Journal articles

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