Child Audiences and Media Convergence: the unbounded child in a post-broadcast world

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Author(s)
Keys, Wendy
Griffith University Author(s)
Year published
2014
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Show full item recordAbstract
This paper addresses current debate in Australia on the management of child audiences
in a post-broadcast world. It contextualises the debate historically by providing a brief
overview of how childhood has been defined, and broadcasting policy developed in
Australia, and argues that existing policy strategies require ongoing review and
recalibration to ensure that quality children’s content is equitably accessible to all
Australian children. Any recalibration however should be mindful of how dominant
‘bounded’ constructions of childhood limit the shaping of media policy in Australia.This paper addresses current debate in Australia on the management of child audiences
in a post-broadcast world. It contextualises the debate historically by providing a brief
overview of how childhood has been defined, and broadcasting policy developed in
Australia, and argues that existing policy strategies require ongoing review and
recalibration to ensure that quality children’s content is equitably accessible to all
Australian children. Any recalibration however should be mindful of how dominant
‘bounded’ constructions of childhood limit the shaping of media policy in Australia.
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Conference Title
2014 IAMCR conference
Publisher URI
Copyright Statement
© The Author(s) 2014. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.
Subject
Media Studies