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  • Child Audiences and Media Convergence: the unbounded child in a post-broadcast world

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    99756_1.pdf (207.7Kb)
    Author(s)
    Keys, Wendy
    Griffith University Author(s)
    Keys, Wendy S.
    Year published
    2014
    Metadata
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    Abstract
    This paper addresses current debate in Australia on the management of child audiences in a post-broadcast world. It contextualises the debate historically by providing a brief overview of how childhood has been defined, and broadcasting policy developed in Australia, and argues that existing policy strategies require ongoing review and recalibration to ensure that quality children’s content is equitably accessible to all Australian children. Any recalibration however should be mindful of how dominant ‘bounded’ constructions of childhood limit the shaping of media policy in Australia.This paper addresses current debate in Australia on the management of child audiences in a post-broadcast world. It contextualises the debate historically by providing a brief overview of how childhood has been defined, and broadcasting policy developed in Australia, and argues that existing policy strategies require ongoing review and recalibration to ensure that quality children’s content is equitably accessible to all Australian children. Any recalibration however should be mindful of how dominant ‘bounded’ constructions of childhood limit the shaping of media policy in Australia.
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    Conference Title
    2014 IAMCR conference
    Publisher URI
    http://iamcr.org/congress/hyderabad2014
    Copyright Statement
    © The Author(s) 2014. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.
    Subject
    Media Studies
    Publication URI
    http://hdl.handle.net/10072/71242
    Collection
    • Conference outputs

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