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  • Risk perception by UK firms towards the Russian market

    Author(s)
    Zarkada-Fraser, Anna
    Fraser, Campbell
    Griffith University Author(s)
    Fraser, Campbell
    Zarkada-Fraser, Anna
    Year published
    2002
    Metadata
    Show full item record
    Abstract
    One of the factors that affect the foreign market entry decisions of a construction firm is the risk involved. This paper reviews the concept of risk and its manifestations in the volatile socio-economic and political climate of Russia, a market previously inaccessible to the international construction industry and now full of opportunities and threats. It also presents the perceptions of political risk and Russia's market potential held by the marketing managers of UK construction firms that are involved in the Russian market. Conforming to international marketing theory, their decisions are influenced by a number of factors, ...
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    One of the factors that affect the foreign market entry decisions of a construction firm is the risk involved. This paper reviews the concept of risk and its manifestations in the volatile socio-economic and political climate of Russia, a market previously inaccessible to the international construction industry and now full of opportunities and threats. It also presents the perceptions of political risk and Russia's market potential held by the marketing managers of UK construction firms that are involved in the Russian market. Conforming to international marketing theory, their decisions are influenced by a number of factors, with political risk being one of them. The paper additionally establishes that practicing marketers' perceptions vary according to the time and form of involvement in the market.
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    Journal Title
    International Journal of Project Management
    Volume
    20
    Issue
    2
    DOI
    https://doi.org/10.1016/S0263-7863(00)00041-7
    Subject
    Built Environment and Design
    Commerce, Management, Tourism and Services
    Publication URI
    http://hdl.handle.net/10072/7150
    Collection
    • Journal articles

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