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dc.contributor.authorLim, Joleneen_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.editorLou E. Peltonen_US
dc.date.accessioned2017-05-03T12:00:24Z
dc.date.available2017-05-03T12:00:24Z
dc.date.issued2002en_US
dc.date.modified2009-10-14T22:15:33Z
dc.identifier.issn1046-669Xen_US
dc.identifier.doi10.1300/J049v10n02_04en_AU
dc.identifier.urihttp://hdl.handle.net/10072/7158
dc.description.abstractThe mandatory Franchising Code of Conduct was introduced in Australia in 1998 to regulate the franchising sector. This paper examines the effect of the Code on the sector and on franchising relationships in the 12 months following its implementation. A two-stage methodology was used in this research. Stage one involved a mail survey of the population of Australian franchisors and results were compared with an earlier survey of the sector. The findings indicate that following the introduction of the Code there were fewer substantial disputes, greater resolution of disputes through mediation than litigation, fewer franchise agreement terminations, fewer transfers of existing agreements, and both the rate of growth of franchisors and franchise units had slowed. The second stage of the research used a multiple case study approach to determine the effect of the Code on franchising relationships. It was found that the factors of trust, commitment, communication, power balance and mutual goals were important across the startup, conflict and interdependence phases of the relationship.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherRoutledgeen_US
dc.publisher.placeBinghamton, NYen_US
dc.publisher.urihttp://www.informaworld.com/smpp/title~content=t792306905~db=allen_AU
dc.relation.ispartofpagefrom39en_US
dc.relation.ispartofpageto56en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalJournal of Marketing Channelsen_US
dc.relation.ispartofvolume10en_US
dc.subject.fieldofresearchcode350204en_US
dc.titleIntroducing Franchising Regulation: An Analysis of the Australian Franchising Code of Conducten_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.rights.copyrightCopyright 2002 Haworth Press. Please refer to the journal link for access to the definitive, published version.en_AU
gro.date.issued2002
gro.hasfulltextNo Full Text


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