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dc.contributor.authorLim, Jolene
dc.contributor.authorFrazer, Lorelle
dc.contributor.editorLou E. Pelton
dc.date.accessioned2017-05-03T12:00:24Z
dc.date.available2017-05-03T12:00:24Z
dc.date.issued2002
dc.date.modified2009-10-14T22:15:33Z
dc.identifier.issn1046-669X
dc.identifier.doi10.1300/J049v10n02_04
dc.identifier.urihttp://hdl.handle.net/10072/7158
dc.description.abstractThe mandatory Franchising Code of Conduct was introduced in Australia in 1998 to regulate the franchising sector. This paper examines the effect of the Code on the sector and on franchising relationships in the 12 months following its implementation. A two-stage methodology was used in this research. Stage one involved a mail survey of the population of Australian franchisors and results were compared with an earlier survey of the sector. The findings indicate that following the introduction of the Code there were fewer substantial disputes, greater resolution of disputes through mediation than litigation, fewer franchise agreement terminations, fewer transfers of existing agreements, and both the rate of growth of franchisors and franchise units had slowed. The second stage of the research used a multiple case study approach to determine the effect of the Code on franchising relationships. It was found that the factors of trust, commitment, communication, power balance and mutual goals were important across the startup, conflict and interdependence phases of the relationship.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoen_AU
dc.publisherRoutledge
dc.publisher.placeBinghamton, NY
dc.publisher.urihttp://www.informaworld.com/smpp/title~content=t792306905~db=all
dc.relation.ispartofpagefrom39
dc.relation.ispartofpageto56
dc.relation.ispartofissue2
dc.relation.ispartofjournalJournal of Marketing Channels
dc.relation.ispartofvolume10
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1505
dc.titleIntroducing Franchising Regulation: An Analysis of the Australian Franchising Code of Conduct
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© 2002 Haworth Press. Please refer to the journal link for access to the definitive, published version.
gro.date.issued2002
gro.hasfulltextNo Full Text
gro.griffith.authorFrazer, Lorelle


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