On the nature of customer-employee relationships
Abstract
Argues that the aim of marketers should be to build positive relationships with customers. However, the nature of such relationships is unclear. Examines the one-to-one relationship between customers and individual employees and highlights key implications for managers.Argues that the aim of marketers should be to build positive relationships with customers. However, the nature of such relationships is unclear. Examines the one-to-one relationship between customers and individual employees and highlights key implications for managers.
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Journal Title
Marketing Intelligence & Planning
Volume
20
Issue
5
Publisher URI
Subject
Marketing