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dc.contributor.authorButcher, Kenen_US
dc.contributor.authorSparks, Beverleyen_US
dc.contributor.authorO'Callaghan, Francesen_US
dc.contributor.editorMichael J Thomasen_US
dc.date.accessioned2017-04-24T09:01:54Z
dc.date.available2017-04-24T09:01:54Z
dc.date.issued2002en_US
dc.date.modified2009-09-25T04:44:59Z
dc.identifier.issn02634503en_US
dc.identifier.doi10.1108/02634500210441549en_AU
dc.identifier.urihttp://hdl.handle.net/10072/7175
dc.description.abstractArgues that the aim of marketers should be to build positive relationships with customers. However, the nature of such relationships is unclear. Examines the one-to-one relationship between customers and individual employees and highlights key implications for managers.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherEmeralden_US
dc.publisher.placeEnglanden_US
dc.publisher.urihttp://www.emeraldinsight.com/0263-4503.htmen_AU
dc.relation.ispartofpagefrom297en_US
dc.relation.ispartofpageto306en_US
dc.relation.ispartofissue5en_US
dc.relation.ispartofjournalMarketing Intelligence & Planningen_US
dc.relation.ispartofvolume20en_US
dc.subject.fieldofresearchcode350204en_US
dc.titleOn the nature of customer-employee relationshipsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2002
gro.hasfulltextNo Full Text


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