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dc.contributor.authorButcher, Kennethen_US
dc.contributor.authorSparks, Beverleyen_US
dc.contributor.authorO'Callaghan, Francesen_US
dc.contributor.editorCharles L. Martinen_US
dc.date.accessioned2017-05-03T12:04:05Z
dc.date.available2017-05-03T12:04:05Z
dc.date.issued2002en_US
dc.date.modified2009-09-25T04:40:50Z
dc.identifier.issn08876045en_US
dc.identifier.doi10.1108/08876040210443382en_AU
dc.identifier.urihttp://hdl.handle.net/10072/7176
dc.description.abstractThe social interaction between customers and individual employees can be critical for business success. Similarly, factors such as customer convenience and value for money are important to repeat purchase. Frontline employees often face the dilemma of how much social interaction is appropriate. Data were collected in a cross-sectional survey of 406 customers to determine the relative importance of social influence on repurchase intentions across three services. The findings show that social influence variables can be as important as convenience and value for money factors. Further, the data indicate that the nature of the interaction is the critical factor, rather than the amount of social interaction. For naturopathic clinics, the enthusiasm shown by the health care professional is the key factor, whereas in hairdressing salons, making the customer feel relaxed and comfortable is critical.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherEmeralden_US
dc.publisher.placeEnglanden_US
dc.publisher.urihttp://www.emeraldinsight.com/0887-6045.htmen_AU
dc.relation.ispartofpagefrom503en_US
dc.relation.ispartofpageto514en_US
dc.relation.ispartofissue6en_US
dc.relation.ispartofjournalThe Journal of Services Marketingen_US
dc.relation.ispartofvolume16en_US
dc.subject.fieldofresearchcode350204en_US
dc.titleEffect of social influence on repurchase intentionsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.date.issued2002
gro.hasfulltextNo Full Text


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