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dc.contributor.authorOstling, Susanen_US
dc.contributor.editorDavid Ellison & Ian Woodwarden_US
dc.description.abstractEntering general discourse is the expression 'the Bilbao effect', referring to urban renewal spurred on by high-profile culture. The specific story is this: In 1997 a spectacular museum, designed by celebrity architect Frank Gehry is opened in the rundown industrial city of Bilbao in the north of Spain. Named Guggenheim Bilbao it was to be the one of a group of worldwide institutions strategically coordinated from the Solomon R. Guggenheim Foundation NY. Within the first year, Guggenheim Bilbao with 1.36 million visitors had paid for its building costs and the city had become alive with the pulse of economic growth and development. Its success prompted more than 60 requests to build 'branches' in other locations. In January this year however, the Chairman of the Guggenheim Foundation NY and long time benefactor to the Foundation (some $77million) Peter Lewis, resigned and blew the cover. Lewis resigned allegedly not only because of the financial position of the Guggenheim NY (which has been perilous), but interestingly because he believed the Guggenheim's reputation was at stake. The Guggenheim's search for cash seems to have motivated the all sorts of exhibitions put on the circuit. This paper will look at the spirit of goodwill that is the public face of the Guggenheim global ventures. It will also look at the price tags along the way created to assist the financial insolvency that threatens the home base. Finally it will consider the growing criticism of the long-term benefits of the Guggenheim global branding and marketing of culture.en_US
dc.publisherCentre for Public Culture and Ideasen_US
dc.relation.ispartofconferencenameSites of Cosmopolitanism : Citizenship, Aesthetics, Cultureen_US
dc.relation.ispartofconferencetitleSites of Cosmopolitanism : Citizenship, Aesthetics, Cultureen_US
dc.titleThe Global Museum - Venice, Bilbao, Berlin: the orbit of the Solomon R. Guggenheim Museum New York.en_US
dc.typeConference outputen_US
dc.type.descriptionE2 - Conference Publications (Non HERDC Eligible)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyArts, Education & Law Group, Queensland College of Arten_US
gro.rights.copyright© The Author(s) 2005 Griffith University. It is posted here with permission of the copyright owner for your personal use only. No further distributions permitted.en_US
gro.hasfulltextNo Full Text
gro.griffith.authorOstling, Susan

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    Contains papers delivered by Griffith authors at national and international conferences.

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