Triple bottom line event evaluation: Progress toward a technique to assist in planning and managing events in a sustainable manner
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In recent years the growth of the special events industry has triggered a wave of research which has shed light on many of the impacts of such events of their host regions. Event evaluations have predominantly focused on the economic benefits of staging and event, but there has also been some investigation of social and environmental issues, as well as the longer term effects such as the impact on destination image and the opportunities for business leveraging that events may provide. However, there have been few attempts to synthesise the assessment of these different types of impact into an understanding of the overall affect of an event on its host region. This paper presents an attempt to represent the combination of the economic, social and environmental impacts of events in a simple framework that facilitates comparison of events with different characteristics. Additional work is needed to reach agreement with stakeholders on the key performance indicators that underpin the measures of each type of impact, and to further examine the usefulness of the framework in a range of different contexts.
Proceedings of Tourism :State of the Art II