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  • LR Kahle Cross-National Consumer Psychographics, Haworth Press Inc., New York

    Author(s)
    Julian, Craig
    Griffith University Author(s)
    Julian, Craig C.
    Year published
    2001
    Metadata
    Show full item record
    Abstract
    This book on is a series of 8 outstanding journal articles dealing with a range of cross-national consumer and cultural issues. The issues covered include the segmentation of consumers based on their social values, comparing and differentiating consumers’ motives for buying or not buying products in two different European countries, the influence of ethnocentrism on consumer choice, the influence of cultural factors on consumers’ reasons for purchase and many others. The settings for the investigation of these issues include France, Denmark, The Netherlands, Japan, U.S.A., Canada, Hong Kong, Australia, Singapore. Malaysia ...
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    This book on is a series of 8 outstanding journal articles dealing with a range of cross-national consumer and cultural issues. The issues covered include the segmentation of consumers based on their social values, comparing and differentiating consumers’ motives for buying or not buying products in two different European countries, the influence of ethnocentrism on consumer choice, the influence of cultural factors on consumers’ reasons for purchase and many others. The settings for the investigation of these issues include France, Denmark, The Netherlands, Japan, U.S.A., Canada, Hong Kong, Australia, Singapore. Malaysia and Israel.
    View less >
    Journal Title
    Journal of the Australian and New Zealand Academy of Management
    Volume
    7
    Issue
    1
    DOI
    https://doi.org/10.1017/S1833367200005344
    Subject
    Specialist Studies in Education
    Business and Management
    Marketing
    Publication URI
    http://hdl.handle.net/10072/96473
    Collection
    • Journal articles

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