LR Kahle Cross-National Consumer Psychographics, Haworth Press Inc., New York
Author(s)
Julian, Craig
Griffith University Author(s)
Year published
2001
Metadata
Show full item recordAbstract
This book on is a series of 8 outstanding journal articles dealing with a range of cross-national consumer and cultural issues. The issues covered include the segmentation of consumers based on their social values, comparing and differentiating consumers’ motives for buying or not buying products in two different European countries, the influence of ethnocentrism on consumer choice, the influence of cultural factors on consumers’ reasons for purchase and many others. The settings for the investigation of these issues include France, Denmark, The Netherlands, Japan, U.S.A., Canada, Hong Kong, Australia, Singapore. Malaysia ...
View more >This book on is a series of 8 outstanding journal articles dealing with a range of cross-national consumer and cultural issues. The issues covered include the segmentation of consumers based on their social values, comparing and differentiating consumers’ motives for buying or not buying products in two different European countries, the influence of ethnocentrism on consumer choice, the influence of cultural factors on consumers’ reasons for purchase and many others. The settings for the investigation of these issues include France, Denmark, The Netherlands, Japan, U.S.A., Canada, Hong Kong, Australia, Singapore. Malaysia and Israel.
View less >
View more >This book on is a series of 8 outstanding journal articles dealing with a range of cross-national consumer and cultural issues. The issues covered include the segmentation of consumers based on their social values, comparing and differentiating consumers’ motives for buying or not buying products in two different European countries, the influence of ethnocentrism on consumer choice, the influence of cultural factors on consumers’ reasons for purchase and many others. The settings for the investigation of these issues include France, Denmark, The Netherlands, Japan, U.S.A., Canada, Hong Kong, Australia, Singapore. Malaysia and Israel.
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Journal Title
Journal of the Australian and New Zealand Academy of Management
Volume
7
Issue
1
Subject
Specialist Studies in Education
Business and Management
Marketing