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  • No pain, no gain: insights into changing individual volitional behaviour

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    ArliPUB1000.pdf (225.4Kb)
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    Accepted Manuscript (AM)
    Author(s)
    Arli, Denni
    Kubacki, Krzysztof
    Rundle-Thiele, Sharyn
    Pekerti, Andre A
    Tkaczynski, Aaron
    Griffith University Author(s)
    Rundle-Thiele, Sharyn
    Kubacki, Krzysztof
    Year published
    2015
    Metadata
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    Abstract
    Physical activity is an important component of a healthy lifestyle. The purpose of this study is threefold: first, to empirically examine the effect of attitudes on people's intentions towards starting a new physical activity in three weight groups; second, to explore differences within various demographic groups; and finally, to offer research and practical implications for social marketers who are working in the area of physical activity. A total of 1459 respondents participated in an online survey. Our findings indicate that when individuals hold both negative and positive attitudes towards physical activity, they will ...
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    Physical activity is an important component of a healthy lifestyle. The purpose of this study is threefold: first, to empirically examine the effect of attitudes on people's intentions towards starting a new physical activity in three weight groups; second, to explore differences within various demographic groups; and finally, to offer research and practical implications for social marketers who are working in the area of physical activity. A total of 1459 respondents participated in an online survey. Our findings indicate that when individuals hold both negative and positive attitudes towards physical activity, they will have higher intentions to start a new physical activity. Empirical examination identified that overweight and obese people have more negative and less positive attitudes than healthier people toward physical activity. The results indicate that overcoming negative attitudes and reinforcing positive attitudes remain as a necessary condition to influence volitional behaviours such as physical activity, which requires cognitive processing and actions in order for the behaviour to be changed. People engaging in physical activities understand both positive and negative effects of physical activities, and they may engage in physical activities despite knowing there are short-term costs.
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    Journal Title
    International Journal of Nonprofit and Voluntary Sector Marketing
    Volume
    20
    DOI
    https://doi.org/10.1002/nvsm.1524
    Copyright Statement
    © 2015 John Wiley & Sons, Ltd. This is the peer reviewed version of the following article: No pain, no gain: insights into changing individual volitional behaviour, International Journal of Nonprofit and Voluntary Sector Marketing, Volume 20, Issue 2, May 2015, Pages 170–187, which has been published in final form at 10.1002/nvsm.1524. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving (http://olabout.wiley.com/WileyCDA/Section/id-828039.html)
    Subject
    Marketing not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/98946
    Collection
    • Journal articles

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