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dc.contributor.authorArli, Denni
dc.contributor.authorKubacki, Krzysztof
dc.contributor.authorRundle-Thiele, Sharyn
dc.contributor.authorPekerti, Andre A
dc.contributor.authorTkaczynski, Aaron
dc.date.accessioned2018-02-26T00:19:33Z
dc.date.available2018-02-26T00:19:33Z
dc.date.issued2015
dc.identifier.issn1465-4520
dc.identifier.doi10.1002/nvsm.1524
dc.identifier.urihttp://hdl.handle.net/10072/98946
dc.description.abstractPhysical activity is an important component of a healthy lifestyle. The purpose of this study is threefold: first, to empirically examine the effect of attitudes on people's intentions towards starting a new physical activity in three weight groups; second, to explore differences within various demographic groups; and finally, to offer research and practical implications for social marketers who are working in the area of physical activity. A total of 1459 respondents participated in an online survey. Our findings indicate that when individuals hold both negative and positive attitudes towards physical activity, they will have higher intentions to start a new physical activity. Empirical examination identified that overweight and obese people have more negative and less positive attitudes than healthier people toward physical activity. The results indicate that overcoming negative attitudes and reinforcing positive attitudes remain as a necessary condition to influence volitional behaviours such as physical activity, which requires cognitive processing and actions in order for the behaviour to be changed. People engaging in physical activities understand both positive and negative effects of physical activities, and they may engage in physical activities despite knowing there are short-term costs.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherJohn Wiley & Sons
dc.relation.ispartofpagefrom170
dc.relation.ispartofpageto187
dc.relation.ispartofjournalInternational Journal of Nonprofit and Voluntary Sector Marketing
dc.relation.ispartofvolume20
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchcode350699
dc.titleNo pain, no gain: insights into changing individual volitional behaviour
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionAccepted Manuscript (AM)
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© 2015 John Wiley & Sons, Ltd. This is the peer reviewed version of the following article: No pain, no gain: insights into changing individual volitional behaviour, International Journal of Nonprofit and Voluntary Sector Marketing, Volume 20, Issue 2, May 2015, Pages 170–187, which has been published in final form at 10.1002/nvsm.1524. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving (http://olabout.wiley.com/WileyCDA/Section/id-828039.html)
gro.hasfulltextFull Text
gro.griffith.authorRundle-Thiele, Sharyn
gro.griffith.authorKubacki, Krzysztof


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