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  • Attributes, theme, and value of a visit to Zhouzhuang, China

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    Author(s)
    Gao, Lihua
    Scott, Noel
    Ding, Peiyi
    Griffith University Author(s)
    Scott, Noel R.
    Ding, Peiyi
    Year published
    2016
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    Abstract
    This study examines how a memorable experience is created by many thematically linked destination attributes that come together to involve and create value for customers. Zhouzhuang, a popular Chinese water town, associated with the theme ‘escape to a simpler time’, was selected for this interpretive study to explore how this theme is evoked during the visit and which attributes are most strongly linked to it. Content analysis of 63 in-depth interviews indicates that tourists associated four main groups of attributes to their experiences in Zhouzhuang. In turn, each of these groups of attributes was linked to different types ...
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    This study examines how a memorable experience is created by many thematically linked destination attributes that come together to involve and create value for customers. Zhouzhuang, a popular Chinese water town, associated with the theme ‘escape to a simpler time’, was selected for this interpretive study to explore how this theme is evoked during the visit and which attributes are most strongly linked to it. Content analysis of 63 in-depth interviews indicates that tourists associated four main groups of attributes to their experiences in Zhouzhuang. In turn, each of these groups of attributes was linked to different types of customer value. This study contributes to the literature by being the first to explicitly relate thematically associated destination attributes to the types of value they create for customers.
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    Journal Title
    Journal of Destination Marketing & Management
    DOI
    https://doi.org/10.1016/j.jdmm.2016.01.001
    Copyright Statement
    © 2016 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.
    Subject
    Policy and administration
    Publication URI
    http://hdl.handle.net/10072/99144
    Collection
    • Journal articles

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