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dc.contributor.authorGao, Lihua
dc.contributor.authorScott, Noel
dc.contributor.authorDing, Peiyi
dc.date.accessioned2018-04-16T03:47:25Z
dc.date.available2018-04-16T03:47:25Z
dc.date.issued2016
dc.identifier.issn2212-571X
dc.identifier.doi10.1016/j.jdmm.2016.01.001
dc.identifier.urihttp://hdl.handle.net/10072/99144
dc.description.abstractThis study examines how a memorable experience is created by many thematically linked destination attributes that come together to involve and create value for customers. Zhouzhuang, a popular Chinese water town, associated with the theme ‘escape to a simpler time’, was selected for this interpretive study to explore how this theme is evoked during the visit and which attributes are most strongly linked to it. Content analysis of 63 in-depth interviews indicates that tourists associated four main groups of attributes to their experiences in Zhouzhuang. In turn, each of these groups of attributes was linked to different types of customer value. This study contributes to the literature by being the first to explicitly relate thematically associated destination attributes to the types of value they create for customers.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto10
dc.relation.ispartofjournalJournal of Destination Marketing & Management
dc.subject.fieldofresearchPolicy and administration
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode4407
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode3508
dc.titleAttributes, theme, and value of a visit to Zhouzhuang, China
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dcterms.licensehttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.description.versionAccepted Manuscript (AM)
gro.rights.copyright© 2016 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.
gro.hasfulltextFull Text
gro.griffith.authorScott, Noel R.
gro.griffith.authorDing, Peiyi


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