dc.contributor.author | Thomas, Amos | |
dc.date.accessioned | 2017-05-03T16:30:39Z | |
dc.date.available | 2017-05-03T16:30:39Z | |
dc.date.issued | 2000 | |
dc.date.modified | 2007-03-10T07:32:12Z | |
dc.identifier.isbn | 8176000558 | |
dc.identifier.uri | http://hdl.handle.net/10072/991 | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Spellbound Publishers | |
dc.publisher.place | Rothak. India | |
dc.relation.ispartofbooktitle | The Current State of Business Disciplines, Vol 6: Marketing | |
dc.relation.ispartofpagefrom | 2577 | |
dc.relation.ispartofpageto | 2590 | |
dc.subject.fieldofresearchcode | 410000 | |
dc.title | Marketing, advertising and the new media: Transnational, multidomestic or postmodern? | |
dc.type | Book chapter | |
dc.type.description | B1 - Chapters | |
dc.type.code | B - Book Chapters | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.date.issued | 2000 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Thomas, Amos O. | |