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dc.contributor.authorTaylor, Cheryl
dc.date.accessioned2019-04-08T03:15:48Z
dc.date.available2019-04-08T03:15:48Z
dc.date.issued2016
dc.identifier.issn13244558en_US
dc.identifier.urihttp://hdl.handle.net/10072/99425
dc.description.abstractAnalysis of fictionalising techniques used by leading journalist Ronald McKie in his 1950s Women’s Weekly articles supports the transfer of Betty Friedan’s observations about American women’s magazines to this Australian publication, and exemplifies the seamlessness of patriarchal and capitalist ideology in the era. These techniques include McKie’s adoption of a mild, out-of-character writing persona, stereotyping of women, attribution of unrestricted judging rights to the ‘male gaze’, and faith in the invulnerability, benevolence and intelligence of male interviewees. Conversely, McKie’s interviews with women prioritise nurturing and house-keeping skills, appearance, and above all consumerism, as means for reconciling Australian women to housework in the suburbs. Dilettante discussions of artistic and scientific subjects deflect women readers’ attention from formal education as a path to personal fulfilment and financial independence. McKie’s interviews with exceptional women, such as Leonie Kramer and Sadie Orr, further neutralise potential fissures in the Feminine Mystique and in the Beauty Myth, as retrospectively defined by Naomi Wolf.en_US
dc.description.peerreviewedYesen_US
dc.languageEnglishen_US
dc.publisherUniversity of Western Australiaen_US
dc.publisher.urihttp://www.limina.arts.uwa.edu.au/volumes/21.2/tayloren_US
dc.relation.ispartofpagefrom1en_US
dc.relation.ispartofpageto17en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalLiminaen_US
dc.relation.ispartofvolume21en_US
dc.subject.fieldofresearchLanguage, Communication and Culture not elsewhere classifieden_US
dc.subject.fieldofresearchcode209999en_US
dc.subject.keywordsWomen’s Weeklyen_US
dc.subject.keywordsWritingen_US
dc.subject.keywordsRonald McKieen_US
dc.subject.keywords1950sen_US
dc.titlePopular Patriarchy in the 1950s: Ronald McKie’s Women’s Weekly Writingen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyArts, Education & Law Group, School of Humanities, Languages and Social Sciencesen_US
gro.rights.copyright© 2016 Limina. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.en_US
gro.hasfulltextFull Text
gro.griffith.authorTaylor, Cheryl M.


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