The Ever Entangling Web: A Study of Ideologies and Discourses in Advertising to Women

No Thumbnail Available
File version
Author(s)
Kates, S.
Shaw-Garlock, G.
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Date
1999
Size
File type(s)
Location
License
Abstract

The authors combine discursive textual analysis and the findings from long interviews to understand and theorize about the ideological representations of women in a specific discursive field of advertising: ads in women's magazines. They synthesize findings of previous research with their findings to propose revisions to the current communication model of advertising, explicitly incorporating historical perspective of meaning(s) construction.

Journal Title
Journal of Advertising
Conference Title
Book Title
Edition
Volume
28
Issue
2
Thesis Type
Degree Program
School
Publisher link
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
Item Access Status
Note
Access the data
Related item(s)
Subject
Marketing
Tourism
Persistent link to this record
Citation
Collections