The role of women, sexualization and objectification in LGBTQ advertising
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Author(s)
van Esch, Patrick
Geisler, Ally
Kleintop, Lizabeth
Northey, Gavin
Heller, Jonas
Geisler, Ally
Kleintop, Lizabeth
Northey, Gavin
Heller, Jonas
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2017
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Abstract
The sexualization of women is taking place in LGBTQ TV Advertising. Within LGBTQ advertisements, for women, the most dominant appeal is sexual. In terms of LGBTQ connotation, for female characters, the positive LGBTQ connotation is dominant. If the main character is female, then she is portrayed as a protagonist.
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Advances in Consumer Research
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45
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Marketing
Marketing communications
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van Esch, P; Geisler, A; Kleintop, L; Northey, G; Heller, J, The role of women, sexualization and objectification in LGBTQ advertising, Advances in Consumer Research, 2017, 45, pp. 928-929