Diffusion of Vegan Food Innovations: A Dual-Market Perspective

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Dedehayir, Ozgur
Riverola, Carla
Smidt, Michelle
Velasquez, Santiago
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Leal Filho, Walter

Azul, Anabela Marisa

Brandli, Luciana

Özuyar, Pinar

Wall, Tony

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2019
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Abstract

The intense agricultural activity required to satisfy the greater demand of an increasing global popu-lation relies on nonrenewable resources, such as fossil fuels and land. Given that 33% of the planet’s arable land is used to grow crops for animal feed (Adams 2010), and approximately 70% of agricultural land on this planet is devoted to livestock production (Deckers 2009; Judge and Wilson 2015), the meat and dairy industry accounts for a significant part of this problem. While notable attention has been afforded to tech-nological solutions for increasing the efficiency of land use and reduction of harmful emissions in the meat and dairy industry – hence, “supply-side” solutions – this entry considers solutions that can arise from the “demand-side,” in other words, from the consumers themselves. To this end, the entry turns its attention to the ethical eating advo-cated by “veganism,” which strives to alleviate the suffering of animals, particularly those subjected to ill-treatment in the meat and dairy industry (Singer 1990), by abstaining from the consump-tion of goods that have used animals at any stage of their production. The entry argues that vegan-ism not only protects animal rights but may also offer a solution to some of the systemic problems of the global food system.

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Responsible Consumption and Production

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© 2019 Springer. This is the author-manuscript version of this paper. It is reproduced here in accordance with the copyright policy of the publisher. Please refer to the publisher’s website for further information.

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Economics

Consumption (Economics)

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Dedehayir, O; Riverola, C; Smidt, M; Velasquez, S, Diffusion of Vegan Food Innovations: A Dual-Market Perspective, Responsible Consumption and Production, 2019, pp. 1-9

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