The latent entrepreneurs: inequality and enterprising women in the lucky country

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Lasater, Zara
Godinho, Vinita
Eversole, Robyn
Birdthistle, Naomi
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Yousafzai, Shumaila

Henry, Colette

Boddington, Monique

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2021
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Abstract

In this chapter we explore how, in Australia, non-traditional actors in the business support ecosystem are designing female-centric supports to empower latent entrepreneurs to self-realise as entrepreneurs. We posit that ‘latent entrepreneurs’ are present as entrepreneurs, but still largely invisible due to the part-time or informal nature of their entrepreneurial activities, their positioning at the margins of business support ecosystems, and their reluctance to self-identify as entrepreneurs. A grounded theory approach reveals that reframing business level value creation as social value creation is central to this actualisation process, supported by three conditions: 1) Female-centric ecosystems best facilitate women entrepreneurs’ access to resources, networks, and institutional support; 2) The personal knowledge and experience gained by women when supported over their business journey, empowers them to proactively build their own capabilities and help others; 3) Being part of a ‘tribe’ enables women to create social and economic value.

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Research Handbook of Women’s Entrepreneurship and Value Creation

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© The Author(s) 2021. This is the author-manuscript version of the paper. Please refer to the publisher's website or contact the author(s) for more information.

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Entrepreneurship

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Lasater, Z; Godinho, V; Eversole, R; Birdthistle, N, The latent entrepreneurs: inequality and enterprising women in the lucky country, Research Handbook of Women’s Entrepreneurship and Value Creation, 2021, pp. 147-163

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