A Mathematical Programming Approach for Strategy Ranking

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Saen, Reza Farzipoor
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2009
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Abstract

Before working out their final strategic plan, managers must consider several feasible alternatives and contemplate various factors behind each of them. It is a very complicated task to rank the strategies. The objective of this paper is to propose a method that allows strategy to be evaluated on both ordinal and cardinal criteria on the one hand, and on the other hand is to use a method for ranking strategies without relying on weight assignment by decision makers. A numerical example demonstrates the application of the proposed method.

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Asia Pacific Management Review

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14

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2

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© APMR, 2009. This is the author's version of the Article. It is posted here by permission of APMR for your personal use. Not for redistribution. The definitive version was published in A Mathematical Programming Approach for Strategy Ranking, Asia Pacific Management Review, Volume 14, Issue 2, 2009, 109-120

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Commerce, Management, Tourism and Services not elsewhere classified

Business and Management

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