International Marketing
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Author(s)
Kotabe, Masaaki
Marshall, Al
Ang, Sween Hoon
Griffiths, Kathleen
Voola, Ranjit
Roberts, Robin Elaine
Helsen, Kristiaan
Marshall, Al
Ang, Sween Hoon
Griffiths, Kathleen
Voola, Ranjit
Roberts, Robin Elaine
Helsen, Kristiaan
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Kotabe M et al
Date
2014
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Subject
Marketing Management (incl. Strategy and Customer Relations)