An experimental and theoretical study of electron-impact ionization of the 3p orbital in argon is presented. The (e,2e) technique was used to measure the relative triple-differential cross section for this process in the coplanar asymmetric geometry. The experimental results were obtained at an incident electron energy of 113.5 eV, a scattering angle of 15ଠand ejected electron energies of 10, 7.5, 5, and 2 eV. The experimental data are compared with a distorted-wave Born approximation (DWBA) calculation, and also with previous results for argon 3s ionization obtained under identical kinematic conditions. Discrepancies between the experimental and theoretical data are attributed to the effects of charge-cloud polarization and higher-order scattering processes, which are not incorporated in the DWBA calculation.