Do Creative Skills Future-Proof Your Job? Creativity and the Future of Work in an Age of Exponential Technological Advancement

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Bridgstock, Ruth
Tytler, Russell
White, Peta
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Hearn, Greg

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2020
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Abstract

Numerous studies published in the last five years document escalating changes to the world of work under the influence of digital technologies such as automation and machine learning. Creativity seems to be an important ingredient in the future of work – both as a capability set that may be ‘uniquely human’ and not easily automatable, and as a key way to add value across different work scenarios – which allows us to manage and solve complex problems through processes of induction and synthesis. Drawing in part on a study ‘100 Jobs of the Future’, based on interviews with research and technology development experts, this chapter explores research-based predictions about how work and careers will unfold, which capabilities will be required, and the ways in which different kinds of human creativity will be valued.

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The Future of Creative Work: Creativity and Digital Disruption

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© The Author(s) 2020. This is the author-manuscript version of the paper. Please refer to the publisher's website or contact the author(s) for more information.

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Creative arts, media and communication curriculum and pedagogy

Communication technology and digital media studies

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Bridgstock, R; Tytler, R; White, P, Do Creative Skills Future-Proof Your Job? Creativity and the Future of Work in an Age of Exponential Technological Advancement, The Future of Creative Work: Creativity and Digital Disruption, 2020

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