An Exploratory Study of Christmas Gift Giving Involvement
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Author(s)
Clarke, Peter
O'Cass, Aron
O'Cass, Aron
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Editor(s)
Jeffery E. Lewin
Date
2003
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Perth, Western Australia
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Conference Title
Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment