The futures of tourism education: four scenarios for Brazil in 2032

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Pinto, Mateus José Alves
Nakatani, Marcia Shizue Massukado
Gil, Jaqueline
Lohmann, Gui
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2025
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This paper presents four possible scenarios for tourism education in Brazil for 2032, fostering reflection about the future of tourism higher education. Through a qualitative scenario analysis process, 15 experts were interviewed using a seven-question technique to support the definition of eight future driving forces of tourism education in Brazil (networks, curricula, hybrid education, cross-curricular skills, faculty, internationalisation, higher education structure, and neglected topics). The combination of the two most important and uncertain forces (networks and curricula) and their polar outcomes (network building, academic bubble, customised curricula, and generalised curricula) resulted in four scenarios for Brazilian undergraduate tourism degrees: (1) well-connected standardisation, highlighted academia’s external networks with the private and public sectors; (2) student protagonism in the business/academia relationship, proposed curriculum customisation; (3) stuck in the past, carried out the current curricular structure despite contextual changes; and (4) choices within the bubble, proposed tailor-made programmes with curricula designed mainly by the faculty. The four scenarios composed a knowledge-based foundation for what could be the future of tourism education. Regardless of the path of tourism education by 2032, this contribution reflects current tourism education, considering the global structural problems common to the tourism sector.

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Current Issues in Tourism

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This accepted manuscript is distributed under the Creative Commons Attribution-NonCommercial 4.0 International license (https://creativecommons.org/licenses/by-nc/4.0/).

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This publication has been entered in Griffith Research Online as an advance online version.

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Pinto, MJA; Nakatani, MSM; Gil, J; Lohmann, G, The futures of tourism education: four scenarios for Brazil in 2032, Current Issues in Tourism, 2025

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