Human trafficking is a multi-faceted problem that continues to impact a broad range of people around the world, including the trafficked, their families and local communities (Ikeora, 2016). Nigeria was named one of the top eight countries of origin for human trafficking and is one of the leading African countries in human trafficking with substantial cross-border and internal trafficking (UNODC, 2006; US Department of State Trafficking in Persons (TIP) Report, 2016). There have been calls for human trafficking in Nigeria to be addressed as a social problem (Asiwaju, 2008) involving voluntary and non-voluntary behaviours (Long, 2004; Goździak & Bump, 2008; Zhang, 2009; Hoyle, 2011; Weitzer, 2014; Murray et al., 2015). Existing human trafficking interventions in Nigeria include law (migration controls and legislative measures), education (public awareness campaigns) and pilot economic empowerment programs (NAPTIP, 2014; Duru & Ogbonnaya, 2012) yet the extent of human trafficking continues to rise (Adepoju, 2005; Carling, 2005; Okojie, 2009; Duru & Ogbonnaya, 2012), prompting calls for the phenomenon to be considered through an alternate lens (Asiwaju, 2008; Goździak & Bump, 2008; Weitzer, 2014) such as marketing (Pennington et al., 2009; Murray et al., 2015).