Tourism is a central driver of economic growth and prosperity in Indonesia with Bali as arguably its best known and most successful destination. To replicate the success of Bali, disperse visitors and deliver economic outcomes to other regions in Indonesia, the Indonesian Government has identified five super-priority destinations to be the future 'New Balis'. Labuan Bajo is identified as one such destination. It is the gateway to the Komodo National Park which is famous for its Komodo Dragons. It is also popular among scuba divers due to its high marine biodiversity, including over 1,000 fish species and 260 coral species. Labuan Bajo also hosted the G20 side event and ASEAN Summit in 2023, attracting further global attention to the region. In many ways, Labuan Bajo is seen as another tourism success story.