Measuring Web Site Information and Service Quality - An Extended Multi-Attribute Attitude Model
File version
Version of Record (VoR)
Author(s)
Kummer, Tyge-F.
Günther, Oliver
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Date
Size
File type(s)
Location
Detroit, Michigan, United States
License
Abstract
Information and service quality (ISQ) is a critical factor in the success of commercial web sites and is a well-researched areain Information Systems (IS) and Marketing. Our study develops an instrument that measures web site success by evaluatingISQ performance. We deploy a multi-dimensional conception of ISQ from IS literature that we use for measuring dimensionrelevance and performance perception according to Marketing research. Both are components of a linear compensatoryrelevance-weighting model. We extend this model by integrating a maximal performance norm and a normalizationprocedure for calculating an overall ISQ performance score, establishing a maximal perceived-performance gap. In addition,different web site usage contexts are linked to performance perceptions. The applicability of the approach is demonstrated inan empirical study examining the ISQ performance of a commercial web site (n = 226). Our instrument adds exploratorypower to existing measurement approaches and supports customer-centric web site design.
Journal Title
Conference Title
Americas Conference on Information Systems (AMCIS) 2011 Proceedings
Book Title
Edition
Volume
Issue
Thesis Type
Degree Program
School
Publisher link
DOI
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
© 2011 Association for Information Systems. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
Item Access Status
Note
Access the data
Related item(s)
Subject
Information Systems Management