Measuring Web Site Information and Service Quality - An Extended Multi-Attribute Attitude Model

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Schäfer, Kerstin
Kummer, Tyge-F.
Günther, Oliver
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2011
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Detroit, Michigan, United States

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Abstract

Information and service quality (ISQ) is a critical factor in the success of commercial web sites and is a well-researched areain Information Systems (IS) and Marketing. Our study develops an instrument that measures web site success by evaluatingISQ performance. We deploy a multi-dimensional conception of ISQ from IS literature that we use for measuring dimensionrelevance and performance perception according to Marketing research. Both are components of a linear compensatoryrelevance-weighting model. We extend this model by integrating a maximal performance norm and a normalizationprocedure for calculating an overall ISQ performance score, establishing a maximal perceived-performance gap. In addition,different web site usage contexts are linked to performance perceptions. The applicability of the approach is demonstrated inan empirical study examining the ISQ performance of a commercial web site (n = 226). Our instrument adds exploratorypower to existing measurement approaches and supports customer-centric web site design.

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Americas Conference on Information Systems (AMCIS) 2011 Proceedings

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© 2011 Association for Information Systems. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.

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Information Systems Management

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