Green Eggs and Market plans: Learning marketing from Dr Seuss

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Green Eggs and Market plans: Learning marketing from Dr Seuss

Author(s)

Dann, Stephen

Griffith University Author(s)

Editor(s)

O'cass,A.

Date

2000

Location

Gold Coast, Australia

Conference Title

ANZMAC 2000 Visionary marketing for the 21st Century: Facing the challenge

Publisher link

https://www.griffith.edu.au/

Persistent link to this record

http://hdl.handle.net/10072/1247

Collections

Conference outputs