How can a destination attract and retain large scale exhibitions?

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Author(s)
Jin, Xin
Weber, Karin
Bauer, Thomas
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Leonardo (Don) A.N. Dioko, Ph.D. & Xiang (Robert) Li, Ph.D.

Date
2009
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715677 bytes

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application/pdf

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Macau, China

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Abstract

This explorative study employs a qualitative method to analyze destination and venue features that attract and retain large scale exhibitions from the perspectives of exhibition organizers, exhibitors and visitors in the context of China's exhibition industry development. Findings indicate focus and gaps of perceptions among different perspectives. The research has implications for destination management parties when making key decisions in order to optimise financial and human resources on those factors that can best improve attractiveness.

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Proceedings of 3rd International Conference on Destination Branding and Marketing

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© 2009 Institute for Tourism Studies. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.

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Business and Management not elsewhere classified

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