Phase variation is defined as the rapid and reversible switching of gene expression, and typically occurs in genes encoding surface features in small genome bacterial pathogens. Phase variation has evolved to provide an extra survival mechanism in bacteria that lack multiple ‘sense-and-respond’ gene regulation systems. Many bacterial pathogens also encode DNA methyltransferases that are phase-variable, controlling systems called ‘phasevarions’ (phase-variable regulons). This primer will summarize the current understanding of phase variation, describing the role of major phase-variable factors, and phasevarions, in bacterial pathobiology.