Design Futuring argues that ethical, political, social and ecological concerns now require a new type of practice which recognises design's importance in overcoming a world made unsustainable. By using case studies in industrial design and architecture, Tony Fry exposes the limitations of existing 'sustainable design' and offers ideas for ethical change. Illustrated throughout, this scholarly book focuses specifically on the ways in which concerns for ethics and sustainability can change the practice of Design for the 21st Century.