Beliefs about the factors that motivate prosocial sentiments among people in the privileged class of Pakistan during the COVID-19 pandemic

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Ahmed, Ahsan Mehmood
Rasool, Shahid
Prentice, Catherine
Ahmad, Muhammad Hissan
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2022
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Abstract

Drawing upon the theories of empathy-altruism and planned behavior, this study investigated beliefs about the factors that motivate prosocial sentiments among people in the privileged class of Pakistan during the COVID-19 pandemic. In-depth interviews were conducted with 31 participants who were deemed to be members of the privileged class within the class system of Pakistan. The results revealed nine themes including social interaction, peer influence, role models, collectivism, vicarious emotions, religiosity, capability, volition, and education.

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Journal of Social Issues

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© 2022 The Authors.Journal of Social Issues published by Wiley Periodicals LLC on behalf of Society for the Psychological Study of Social Issues. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

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Sociology

Social psychology

Social Sciences

Social Issues

Psychology

BEHAVIOR

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Ahmed, AM; Rasool, S; Prentice, C; Ahmad, MH, Beliefs about the factors that motivate prosocial sentiments among people in the privileged class of Pakistan during the COVID-19 pandemic, Journal of Social Issues, 2022

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