Exploring the retail makeover typology

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Rosenberger III, Philip J.
Merrilees, Bill
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Robyn N Shaw, Stewart Adams, Heath McDonald
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2002
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159425 bytes
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Melbourne
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Abstract

This paper presents the Retail Makeover Typology (RMT) under the New Retail Concept Development (NRCD) umbrella. First, the roles of retail Makeovers are discussed. Next, the four types and four dimensions of the multilevel RMT are presented, and are illustrated with 'real world' examples. Research propositions to guide future research conclude the paper.

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ANZMAC 2002 Conference Proceedings
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© The Author(s) 2002. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
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