COMMERCIAL FRANCHISE OR CULTURAL IMITATION?--GLOBAL TV PROGRAMME ADAPTATION IN INDIA
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Author(s)
Thomas, Amos
Griffith University Author(s)
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Editor(s)
Nedjet Delener, Chiang-nan Chao
Date
2003
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Location
Budapest
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Journal Title
Conference Title
CHALLENGING THE FRONTIERS IN GLOBAL BUSINESS AND TECHNOLOGY: IMPLEMENTATION OF CHANGES IN VALUES, STRATEGY AND POLICY