Technology is having a significant impact on adventure tourists’ contemporary consumer journeys. This chapter illustrates and debates some of the many ways technology shapes the tourists’ pre-, during-, and post-adventure tourism experience. A particular emphasis is placed on the role of online communication channels, electronic word of mouth, and the digital documenting of the experience. The cross-cultural case study of Australian, German, and Chinese youth consumers presented in this chapter highlights important variances in using these technological applications across different consumer markets. The critical notions of digital detox through adventure tourism and the undermining of the traditional meaning of adventure tourism through technology are also presented. Industry implications that encourage adventure tourism providers to utilise technology are derived.