This article provides a case study of a first‐year university subject designed to assist the development of media literacy. The context is one of ongoing debate about the purpose and role of media courses. In what ways do new communications technologies alter our understanding of media literacy? How can media subjects be most relevant to students following increasingly different educational pathways? The subject in question responded to such questions by seeking to promote independent capacities for research and writing in the changing media communications field. It used flexible learning techniques to encourage students to apply and reflect on writing formats drawn from professional fields such as journalism and screen production. In doing so, it aimed to encourage interest in the broader social conditions affecting media practices and the diverse settings in which these forms can operate. Through the case study, the article draws out some of the problems encountered in resource‐based learning and suggests some strategies for dealing with them in media education.