Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence

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Author(s)
Lee, Mike
Roux, Dominique
Cherrier, Helene
Cova, Bernard
Griffith University Author(s)
Cherrier, Helene
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2011
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European Journal of Marketing

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45

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11-Dec

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https://www.emerald.com/insight/content/doi/10.1108/ejm.2011.00745kaa.001/full/html
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Marketing Theory

Commerce, Management, Tourism and Services

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http://hdl.handle.net/10072/45341
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