An influence maximization method based on crowd emotion under an emotion-based attribute social network

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Li, Weimin
Li, Yaqiong
Liu, Wei
Wang, Can
Griffith University Author(s)
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2022
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Abstract

Most research on influence maximization focuses on the network structure features of the diffusion process but lacks the consideration of multi-dimensional characteristics. This paper proposes the attributed influence maximization based on the crowd emotion, aiming to apply the user's emotion and group features to study the influence of multi-dimensional characteristics on information propagation. To measure the interaction effects of individual emotions, we define the user emotion power and the cluster credibility, and propose a potential influence user discovery algorithm based on the emotion aggregation mechanism to locate seed candidate sets. A two-factor information propagation model is then introduced, which considers the complexity of real networks. Experiments on real-world datasets demonstrate the effectiveness of the proposed algorithm. The results outperform the heuristic methods and are almost consistent with the greedy methods yet with improved time performance.

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Information Processing & Management

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59

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2

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© 2021 The Authors. Published by Elsevier Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International (CC BY-NC-ND 4.0) License, which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.

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Data management and data science

Information systems

Library and information studies

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Computer Science, Information Systems

Information Science & Library Science

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Li, W; Li, Y; Liu, W; Wang, C, An influence maximization method based on crowd emotion under an emotion-based attribute social network, Information Processing & Management, 2022, 59 (2), pp. 102818

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