Littering Reduction: A Systematic Review of Research 1995–2015
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Parkinson, Joy
Rundle-Thiele, Sharyn
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Abstract
Littering continues to be a problem worldwide. The purpose of this article is to update earlier systematic reviews on littering and using a scorecard of seven social marketing components, assess the extent of social marketing use in identified littering programs. Following Center for Reviews and Dissemination guidelines, the search included all peer-reviewed studies published between 1995 and 2015 in the English language available through 10 databases. A total of 1,220 articles were initially identified and resulted in a final set of 17 that met the study criteria. The analysis revealed key insights including a lack of social marketing use in litter prevention efforts to date providing an opportunity for future research. Limitations of the current study and opportunities for future research are outlined.
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Social Marketing Quarterly
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23
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3
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Health services and systems
Public health