Decreased government funding has placed increasing financial pressure on Australian universities. Currently Australian universities receive 6.6% of all donations (Australian Council of Social Service, 2005) while universities in the United States attract 14% (Department for Education and Skills, 2004). These figures suggest there is considerable room for improvement for Australian universities. This study used a multiple case study method, involving more than one University, to explore motivations for bequests in Australia. Respondents indicated that tertiary education was viewed as a means to an end, with stronger bonds formed with relevant professional associations rather than the university. Respondents perceived that tertiary institutions failed to engage with and communicate to them.