This case study should be undertaken after a lecture session on event impacts. It focuses on evaluating the impact of a cultural art event. A cultural art event is defined as a special event that often displays multiple cultural expressions, including literature, visual arts, and performing arts. The main aim of this event is to promote cultural diversity. The event is often organized by the government and supported by the local community, individual artists, or cultural organizations—several examples of cultural art events include performances, workshops, exhibitions, and festivals. Participants from postgraduate students in tourism or event management are targeted to answer the case study. However, undergraduate students in their final year could also be participants.